Most people and organizations do not focus as much as they could on producing extraordinary work that they love and believe in. It is rarely necessary. In most fields, you do not need to be exceptional to be successful, much less identify the exceptional possibilities you care most about. But the rare people who do are the ones who open up new possibilities for the rest of us. My goal is to help individuals and teams develop the virtuous cycle of inspired goals and practical methods for developing the expertise to achieve them. Artists, entrepreneurs, businesses, and any individual or group interested in effecting change can benefit.